Wednesday, 31st December 1913: Men And Business Bulletin No. 91, The Atlanta Constitution

Reading Time: 3 minutes [474 words]

"Errare Humanum Est"

To err is human.

To differ with your fellowman is still more human.

Adam and Eve had their differences.

The Disciples of Christ did not always agree.

If they were still living the chances are they would still be differing.

A man if he is a fool will differ with his wife.

Most men are fools.

Some men differ over poker hands, some over religion.

Disputes are never settled between the disputants.

Time alone settles all differences.

Marion Jackson and John Eagan differ with Fred Paxon and Forrest Adair.

That's natural.

They are all fine fellows and they all think they are right.

They won't convince each other.

They don't expect to.

The chances are they won't convince anybody else.

People argued over the Frank case.

They did not convince each other, they simply argued.

We respect the opinions of the wise, but we still retain our own ideas.

Most people think for themselves.

They won't all think alike.

Some think one way and some another.

Some think about one thing and some think about another.

However, there is one thought common to all business men.

"HOW CAN I IMPROVE MY BUSINESS?"

"How can I improve my condition?"

To those who keep seeking and are wise the same answer comes:

"ADVERTISE."

Then again they differ.

Not as to what to do, but HOW to do it.

Advertising means showing the people what you have to sell.

If you could show the actual thing you have to sell to everyone there would be no such thing as advertising.

But that is impossible.

Then, you take the next best thing and show them a PICTURE of it.

That makes advertising.

Advertising makes business.

There are good pictures and there are bad pictures.

Everybody wants a TRUTHFUL PICTURE.

WE CAN HELP YOU HERE.

We won't try to convince you with our arguments.

The papers are filled with arguments now.

We want to SHOW YOU.

We want to show you some of the halftones that we are making every day.

We want to show you some of the color process plates that we are turning out.

The catalogs that we are making and illustrating every day will convince you that you do not have to send out of Atlanta for HIGH GRADE WORK.

You may side with Marion Jackson and you may side with Fred Paxon about the Men and Religion movement.

In either event we want your business.

After this dispute is dead and forgotten you will still be in business, and we expect to be.

We have been here FOURTEEN years, and have built up the BEST ENGRAVING PLANT IN THE SOUTH.

If you need anything in the engraving line, we can mighty soon convince you of that.

All we ask is a chance to show you our work and estimate on your next job.

We have the equipment and the men to produce the QUALITY.

A phone call will bring our representative any time of day or night.

The Southern Engraving Co.

HENRY W.

GRADY, Manager Constitution Bldg.

Atlanta